The Brief
Petra, one of the world’s largest diamond producers, had a massive and outdated website. They needed a premium, luxury digital presence that matched the value of their products.

The Solution
I designed a sophisticated, high-end interface using bespoke animations and large-scale photography. I also cleaned up their extensive sitemap, making crucial mine data and financial figures stand out clearly.

The Result
A striking, premium website that lets their visual assets shine while significantly improving user navigation and overall site performance.