A leading UK based hospitality company best known for owning Premier Inn. The company primarily focuses on the hospitality sector, specifically hotels and restaurants. Operates both domestically and internationally, with a growing presence in Germany.
The Brief
As a FTSE 100 company and the owner of Premier Inn, Whitbread needed to refresh their outdated corporate site. The goal was to improve the UX and resolve visual inconsistencies without losing their established brand identity.
The Solution
I streamlined the site structure and completely overhauled the design. A major focus was the Sustainability (ESG) section, where I designed clean infographics and data visualisations to present their complex stats clearly.
The Result
Delivered within a strict three-month window, the new site provided a much cleaner, more dynamic user experience for their global stakeholders.
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