About/CV
ABOUT/CV
Senior Creative
Strategist & Designer
25 Years of Excellence.
Serving Global Brands.
What I Do Best
Branding & Identity
Strategic brand development designed to connect with global audiences. From high-level visual identity systems to comprehensive brand guidelines, crafting every element to reflect core business values and ensure market distinction.
UX/UI Design
Specializing in transforming complex digital requirements into intuitive, user-centric products. Creating seamless experiences for mobile apps and large-scale web platforms, focusing on clarity, accessibility (WCAG), and user satisfaction.
Web Design
Designing high-performance, responsive websites that balance modern aesthetics with technical precision. Built for scalability and speed, ensuring total brand consistency across all digital touchpoints.
Professional Experience
Brighter IR (Proactive Group, UK)
2018-2024
Operating as the sole designer and creative lead, taking full ownership of the creative direction for over 200 corporate projects. Delivering high-stakes design solutions for FTSE-listed companies and collaborating closely with Tier-1 PR agencies.
End-to-end Creative Ownership: Leading projects from initial concept to final delivery, ensuring all digital and print assets align with clients' strategic goals.
Accessible Digital Design: Building user-centred, responsive platforms strictly adhering to WCAG accessibility standards, prioritizing interaction design across complex site architectures.
Technical Collaboration: Establishing seamless workflows using Figma and Adobe XD to produce high-fidelity wireframes and robust design systems for efficient handoff.
Award-winning Standards: Core design work recognized by the IR Society Best Practice Awards (2023, 2024) for excellence in investor relations design.
Key clients:
- Whitbread Plc.
- Zigup Plc.
- Petra Diamonds Ltd.
- Nanoco Group Plc.
- Marlowe Plc.
- Ceres
- Shearwater Group Plc.
- Trackwise Designs Plc.
- Constellation Cold Logistics
- Phoenix Copper Ltd.
- Allenby Capital
- Victrex Plc.
- Cordiant Digital Infrastructure Ltd.
- RBG Holdings Plc.
- Frontier IP Group Plc.
- Benchmark Holdings Plc.
- Virgin Wines
2013-2017
Delivering high-quality digital solutions for the international education sector across Europe, North America, Australia, and the Asia-Pacific region.
Platform Expansion: Translating lead concepts into comprehensive website systems, custom modules, and content blocks to ensure cohesive user experiences.
Mobile UI Design: Leading the design of tailored mobile application interfaces for educational institutions, focusing on clarity and usability.
Technical Implementation: Taking ownership of HTML/CSS and basic scripting within proprietary CMS environments to ensure pixel-perfect responsiveness.
Client Empowerment: Acting as a primary contact for support and producing custom tutorial videos to enable clients to manage their digital tools independently.
Key clients:
- Cognita Holdings Ltd.
- Camp Asia
- Stamford American International School
- American Academy of Vietnam
- St Andrews International School
- Australian International School
- DB Schenker
- Quartzelec Ltd.
2013
Responsible for the end-to-end design and front-end development of a niche social media platform for professional and amateur athletes in a startup environment.
Product Strategy: Collaborating directly with founders to define core concepts, map user journeys, and wireframe the complete ecosystem.
Visual Identity & UI: Creating a high-impact visual language and writing clean, responsive HTML/CSS for the platform's front-end execution.
2012-2013
Collaborating with global teams at Freshfields LLP to deliver marketing materials aligned with strict brand standards.
Corporate Consistency: Maintaining and creating print collateral, HTML newsletters, and digital content within a high-pressure, in-house design studio environment.
Key clients:
- Freshfields LLP
2007-2011
Sole in-house designer for the Marketing & Communications department of a global Big 4 firm, managing a high volume of projects under global brand standards.
Brand Guardianship: Playing a central role in a major global rebranding initiative, ensuring consistency across all departments and communication channels.
Full-Spectrum Delivery: Producing annual reports, exhibition visual systems, digital advertisements, and large-scale event materials.
Data Visualization: Translating complex financial data into clear, compelling visual stories for leadership and consultants.
Legal Sector Support: Providing dedicated design and development expertise for PwC Legal’s associated firm, Réti, Várszegi & Partners Law Firm, managing their comprehensive visual and digital presence.
2004-2007
Progressing from Graphic Designer to Art Director within an online entertainment and iGaming group.
Digital & UI Design: Developing multiple platforms, creating UI designs for online casino games, and managing animated marketing assets to drive engagement.
Visual Branding: Maintaining consistent brand identity across all digital and print channels while supporting both editorial and development teams.
2002-2011
Providing end-to-end creative solutions for an international client base, including long-term collaboration with a Rotterdam-based agency.
Project Leadership: Managing full lifecycles from planning and design to final implementation, occasionally leading small developer teams.
2000-2001
Sole designer for a leading health and wellness lifestyle magazine. Managing all digital design tasks and executing professional product photography for the associated webshop.
Honors & Awards
November 2024
November 2023
All awards associated with Brighter IR