Ceres develops cutting-edge solid oxide fuel cell and electrolyser technology to support global decarbonisation. By licensing their technology, partners gain access to world-class R&D and innovation, enabling clean power generation and hydrogen production.
The Brief Ceres had significantly evolved their technology and business model, outgrowing their previous corporate website. The objective was to redesign their digital presence to clearly communicate their complex licensing model and improve the overall UX, all while retaining their core brand identity.
The Solution Working with their existing brand guidelines, I developed a more sophisticated, modular design system. I introduced bolder typography and flexible layout blocks to present their content dynamically. A major focus was restructuring the ‘Technology’ section to simplify how their licensed tech benefits clients, alongside entirely revamping the ‘Careers’ portal with a highly improved job search UX to attract top talent.
The Result The project was successfully launched ahead of schedule. The new platform is a highly functional, dynamic corporate website that effectively communicates their value proposition to both stakeholders and future employees.
Illustrations, UX/UI, WEBDESIGN
Year: 2022
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